Roote Values

MAKE SOMETHING PEOPLE LOVE

The best way to create the Wisdom Age is through the Law of the Adjacent Possible—creating user value every step of the way. Creating value today helps us keep one foot in the present. Make share-worthy things.

ALWAYS LOOK TO HELP

In conversations with each other, with partners, and with users, we always ask “how can I help?” without any expectations in return.

CREATE TIGHT FEEDBACK LOOPS

We stay away from internal black holes and constantly find ways to bring in the voice of the user.

WORK BACKWARDS FROM THE WISDOM AGE

We act from the future, both interpersonally and collectively. This means we strive to work with networks not institutions, , and think with holistic ethics and understanding.

LET OPTIMISM CREATE REALITY

We can self-fulfilling prophecy our way to a better future. But we gotta believe.

DREAM BIG

750M people are still in extreme poverty. There’s a 1/6 chance we go extinct by 2100. We think both of those are choices, and we can choose differently. Dream big to have a big impact.

ACT WITH ABUNDANCE

We act from generosity rather than scarcity. We let value flow through us to others. We meet people where they’re at. We charge on a sliding scale.

STRIVE FOR PLURALISM

We try to be “pro hominem” by empathizing with everyone’s lenses, especially if they’re different than us.

BUILD IN PUBLIC

We open source everything and try to empower others with information. Society wins when we let knowledge compound.

BE GLUE

We are always building community, and always connecting others. We see our role as a catalyzer and steward, not a monopoly.

TAKE OWNERSHIP

The Roote Idea Machine only survives if every part of it succeeds. We take ownership for our niche in and outside of the org.

MAKE SPEED A HABIT

Urgency shapes reality. We “challenge the when” and ask “can this be done sooner?”

DETAILS MATTER

We strive for clarity in our written and spoken communications. We pay attention to the little things in every product release.

INSTIGATE VULNERABILITY

We place and earn a deep trust in each other. With this foundational gift, we are honest and kind to help each other grow.

EMBRACE PLAYFULNESS

This work can be intense. We try to laugh and recognize the weirdness of it all.

CELEBRATE THE GOOD TIMES

We celebrate and appreciate each other for putting their heart and soul into our work.